Business Etiquette In Africa

There’s no doubt about the fact that Africa has emerged as one of the world’s fastest-growing markets for consumer and capital goods, and is busy evolving to a very profitable place to do business. Of course, Africa is not homogenous and each and every country represents unique nuances and challenges to those wishing to partner on a business level. Not least of these challenges is the fact that cultural differences make for a very different set of expectations when it comes to business etiquette. Here are some of the basic etiquette norms that you may find common in Africa, particularly in the east and west regions...